Instagram stories are the reality tv shows that everyone is watching.
When was the last time you strategically posted on your IG story? Or better yet let me ask when was the last time you sat down and planned out your stories like you do with your static posts? Once? Never? If you’re anything like me, it used to be never…lol! But baybeh, there is money in the stories and we aren’t leaving any on the table this year. So, how do you create stories that convert and keep your audience inspired, motivated and engaged? And, How do you increase your instagram story views?
Well, I’m here to tell you today that you have been missing out on a lot of leverage and you know, that’s okay. We all make mistakes and that is why your girl is here! But let’s chat about how to increase Instagram story views and leverage it to our advantage.
Instagram stories is a hidden sub-platform hardly every used properly. Stories are very useful for driving engagement and value and most importantly, it is very useful for building a community as an influencer. It is also a leveraging tool when it comes to working with brands. You can charge a brand or company per Instagram story or per story frame (3 stories). Now, that you know the importance of it, lets get into how to increase instagram story views.
Steps To Increase Instagram Story Views:
- Consistency is Key.
Just like you need to be consistent to grow your actual account, you also need to be consistent to increase story views and build an engaging community using story. Consistency is crucial because it will help keep your audience close and engaged. Also have something consistent that introduces your stories e.g. daily themes like Skincare Saturday, Storytime Sunday, Testimonial Thursday etc.
- Batch Create Story Content.
This allows for consistency and comes in handy on busy or slow days when you are unable to create stories in real-time. Being able to select and post from your draft makes it a lot easier. This also helps to avoid repeating the same content; don’t only repost what you have on your feed on your story. Create something different for your stories. This will spark interest and keep your audience engaged.
- Be Interactive: Use Stickers and Hashtags.
Polls, questions, emoji slider and all kinds of stickers allow for easy interaction and help build more engagement. You can use up to 4-10 hashtags and hide them behind story image or captions. Remember to use the right hashtags to attract the right audience. Also, when using the location sticker especially when out, be safe, only post your location feature after you have left the area.
- Collaboration Over Competition.
Collaboration is a very good marketing strategy. It’s a shortcut to reaching a larger audience, gaining more clients and more credibility at the same time. When you collaborate, you are able to expand your traffic, reach, relationships, online presence and learning opportunities. So team up with another influencer in your niche and drive audience to each other’s profile. E.g. You can do a joint fashion haul with another influencer, talk about something you have both purchased and tag the other person directing your audience to go see how they styled theirs and have them also do the same.
- Use your insight
Your insight provides you with information like story views, number of taps to next story, number of exits, number of sticker taps, number of replies, impression etc. Pay attention to these stats and use it to know what works, what your audience likes and what they engage with better, then recreate that as often as you can.
Instagram Stories dimensions
The ideal dimensions for Instagram Stories are 1080px wide by 1920px tall. An aspect ratio of 9:16. These dimensions will help if you want to create a custom video or graphic to really make your Instagram Stories stand out.
Instagram story ideas for Influencers
- Ask and answer questions
- Have a rant about something
- Show a day in your life
- Drop teasers for a product/service launch
- Do shoutouts
- Post short videos.
- Post quotes
- Post success stories
- Countdowns
- Show how you work or create something e.g cook, paint etc.
- Product reviews
- Host giveaways
- Unboxing stories
- Feature other accounts
- Post tips & tricks
- Post before and after.
- Post tutorials & guides
- Show behind the scenes of activities e.g. shoots.
- Host a contest
- Repurpose old content
- Go live alone
- Go live with your audience.
- Go live with another influencer.
Instagram Story Tools
- Over: Graphic design creation for stories
- Mojo: Video creation for stories
- Unfold: Photo creation for stories
- Impresso: Photo and Text creation for stories.
- Storeo: Cut Chunky video into 15 seconds videos.
- Canva: Multiple features *Highly recommended.
I hope this helped to not only show the importance of story views but how to grow and then leverage the community you form though your stories. Check out my last blog post on Influencer Terms You Need to Know HERE. Let me know what other apps you use and love to help you with your stories. Feel free to find me on Instagram and slide in my DMs if you have any questions @funmiford. See you soon.
Loveyou.meanit
