The top 5 influencer platforms awards are today and you don’t want to miss it.
Everyone wants to be content creator….That’s amazing. This field of work gets over-loved, not over-saturated, every year and that means that our way of life is being legitimized with every new creator that comes along and paves new roads for others. Don’t get scared because everyone wants to be a creator, get excited but make sure you are taking advantage of all the apps, platforms and avenues available for you to be able to monetize your influence. Now more than ever, it’s important to position yourself on strategic platforms that will help increase your visibility and amplify your brand as a content creator and influencer. So, what are some of my favorite influencer platforms, well….let’s get into it!
What are influencer platforms?
These platforms are software solutions that help with a wide range of activities such as brand discovery, job searching and campaign management. They help save time and minimize effort. Instead of spending hours searching for brands on social media, with a simple keyword search, you’d find an extensive list of brands, their niche, campaign budget etc. Many of them even help with managing campaigns; tracking progress, measuring KPIs and generating reports. You are able to sign up for jobs on these influencer platforms and some of them even include ways to track the health of your audience, your reach and your impressions.
Influencer platform and Affiliate platforms. What’s the difference?
Influencer platforms and affiliate platforms are often mistaken as the same and while they do have similarities, they also have major differences. Influencer platforms are platforms that connect brands to influencers while Affiliate platforms connect brands to Affiliates. While influencers can use Affiliate platforms, Affiliates cannot use influencer platforms because they do not always have the influence and community influencers have; they simply have websites and third-party apps they advertise products on. Examples of Influencers platforms are Hashtagpaid, Activate, AspireIQ, Quotient Social and Whalar while examples of Affiliate platforms are Amazon Influencer program, RewardStyle, MagicLinks, Shopstyle and Shareasale.
Influencer Platforms
- Activate
Activate is an influencer platform that supports cross-platform collaborations (Instagram, YouTube, Blog, Twitter, Facebook etc.) Activate started out as Bloglovin’, a platform that drove content discovery and promoted good content creators. They work with some of the top brands in the world like H&M, Olay, Tinder. They help influencers monitor and learn about their audience growth. They also have a payment portal that allows for easy negotiation and payment management. They also have a talent management support that allows managers and agencies to manage account, pitch for partnerships, and communicate and negotiate on behalf of influencers on the platform.
2. Hashtagpaid
Hashtag paid is an influencer marketing platform, that lets brands and influencers collaborate. Some of its features include centralized communication, automated reminders, brand safety, create ad-sets quickly, optimize content, get insights and many more. Once a brand finds an influencer, it sends a collaboration request that includes a campaign brief along with the deliverables required. If the influencer accepts, a chat will open and the brand and influencer can begin collaborating in real-time. This platform uses a pricing strategy based on your cost per engagement and following, so it encourages growth and great content.
3. AspireIQ
Aspire IQ is a platform with over 150,000 vetted influencers. Influencers have to sign up to AspireIQ, after meeting certain criteria and passing a manual review to ensure posted content is suitable, influencers then get entered into AspireIQ’s searchable database and are, in turn, able to view campaigns and see proposals from brands. AspireIQ provides a wide range of tools to assist with campaign management. Some of the services AspireIQ offers include are Influencer Search and Discovery, Relationship Management, Campaign Management etc.
4. Quotient social
Quotient is a very good platform for micro-influencers. They have a vetted network of over 10,000 talented and engaging social media micro-influencers. A good advantage they have is that all Quotient Sponsored Content posts are amplified with Paid Media which drives high volumes of traffic back to influencer’s site and social channels. This allows for growth by reaching new audiences, readers, and followers.
5. Whalar
Whalar is an influencer platform with five social media platforms [Instagram, Twitter, Facebook, Snapchat, Tiktok] focused on creators with influence. Their mission is to ‘Liberate the creative voice’. Whalar is a very good platform for influencers with a big following and large influence. They work with Global client like Nike, Netflix, Disney, HP, Disney etc. A major advantage they have is the ease of use of their platform and their transparency. With Whalar you always know what’s being spent and what’s being delivered and the tools to keep track of it.
Honorabel mention to Massive Sway because it was one of the first platforms that gave me a job before I hit 10K followers. Make sure to read my other in-depth post on all my favorite influencer platforms HERE! What other influencer platforms do you use? Let me know in the comments!
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